How do solar installers automate lead response and qualification?
Short answer
Put one assistant on every channel enquiries arrive on, usually WhatsApp and the website. Have it reply immediately, ask the questions your best salesperson asks — property type, roof, monthly bill, supply authority, timeline — and book a site assessment for qualified leads. Hand the conversation to a person whenever the customer asks.
- 1
List every place enquiries arrive today — WhatsApp, website form, Facebook, phone — and route them into one queue with a reference number.
- 2
Write down the five or six questions that separate a real lead from a browser, and let the assistant ask them in plain language.
- 3
Ask for a recent electricity bill and roof photos early; they make the site visit and the quote faster. (Experience-based.)
- 4
Send unqualified enquiries useful information instead of a sales call, so they come back when they are ready.
- 5
Book qualified leads straight into the assessor's diary with a reminder the day before.
- 6
Record consent and keep the conversation history with the lead, so the salesperson does not ask the same questions twice — and so POPIA obligations can be met.